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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

DOES DAZZLING BEAUTY HIJACK TALENT?

Monojit Lahiri investigates the conundrum surrounding beauty and brains, in real and in real life, that has been going on...

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Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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WHO DESERVES RECOGNITION & REWARDS?

Are SRK and Virat with their luxurious 10-star lifestyle, more worthy than the real champions of change, dedicated to show the light to the neg...

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M.L. Jaisimha! Memory Re-Play From Family Pitch!

Aparajita Krishna recollects memories of the cricket great M. L. Jaisimha through his family and friends and presents the legend here for you.

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Remembering Hollywood’s Cleopatra!

A Timeless Movie Queen, Ageless Screen Legend, Matchless Star, writes Monojit Lahiri, on Elizabeth Taylor’s 88th Birth A...

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Rocket Girl

Khalid Mohamed interviews Saba Azad, the multi-faceted actor, dancer, theatre director, singer who made an impact with the ser...

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Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri